So, you want to position yourself as an expert? 

Are you new to consulting and want to really set things up to succeed in the long run as a consultant? 

Have you been consulting for a while, and doing okay, but want to raise your profile and "level up" your consulting practice? 

Do you want to go from being a "contractor" chasing projects to being "the expert" who is chased by your clients? 

This is the "holy grail" of consulting: being seen as "the expert".

And before that seems daunting, and before your "imposter syndrome" (from which the very best "experts" suffer, believe me) goes into overdrive, becoming an expert in your field is a process - not an outcome. 

But when you make progress in this area, you nail the business development ("getting clients") challenge (about getting people to "know, like and trust" you) by default, as clients will want to work with you, and they may even delay projects to when you're available. 

There are a lot of tactics that will enable you to position yourself as an expert in your field. The key to many of them is MAKING YOUR VOICE HEARD.

 

At the IC-Hub, we'll be reviewing a range of content creation approaches that have worked for us and other consultants, including podcasting, blogging, public speaking, using social media and websites, and email marketing. 

But don't worry about all that too much for now. For starters, we recommend the following: 

  1. Check out our business development and marketing articles (there'll be more to come on the more advanced strategies of how to position yourself as an expert).

  2. Listen to the Impact Consulting Podcast to get inspired by how IC-Hub Members position themselves.

  3. Join the IC-Hub Facebook group to learn from other consultants about their strategic positioning. 

You can also become an IC-Hub Member and access all our Member benefits by signing up for free in the form at the bottom of this page.