In this episode, Molly interviews Katrina Sanyal, who describes her freelancing journey and her decision to operate under the brand name, Uncharted Territory Consulting. We cover a wide range of issues that freelancers face, including:
How to use experiential marketing and personal recommendations to kickstart sales.
The pitfalls of over-planning and perfectionism.
How to navigate the transition from a job to working fully independently.
This episode is especially useful for you creative people out there who are looking to build a consultancy that aligns with your values and that allows you to spend more time doing what you love.
“Done is better than perfect.”
— Sheryl Sandberg
About Katrina:
Katrina is a storyteller, facilitator, and artist based in India and the US, and the founder of Uncharted Territory Consulting. She has performed globally in India, South Africa, Thailand, Japan, and the United States. As a facilitator, Katrina has worked with diverse communities around the world including entrepreneurs, social sector leaders, students, teachers, immigrants, and domestic violence survivors.
Over the past 10 years, she has held leadership positions in international and study abroad education at Princeton University’s Bridge Year Program, and Kodaikanal International School. She has also served on the leadership team of the American India Foundation (AIF) and directed the AIF Clinton Fellowship for three years.
Through her storytelling work, she helps individuals, communities, and companies navigate the possibility and potential of the unknown through story. The philosophy of her work is that stories are what connect us, and storytelling empowers us to lead more meaningful lives.
Useful links:
To join Katrina's storytelling workshops, go to: https://www.unchartedterritoryconsulting.com/upcoming-events
Instagram: https://www.instagram.com/katrinasanyal/
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